Test The Limits

Why am I Writing This Blog?

By Steve Remondi

June 24 2014

  I have always been passionate about cars and car design ....but at my core I am an engineer and it is in my nature to solve problems; to fix what's broken, to care about the process and to find ways to do the job as efficiently and effective as possible. My company Exa has been a pioneer in the development of engineering simulation software that is used by designers and engineers around the world to design better cars and trucks. It is hard to believe that we have been at this for over 20 years. In our early days sometimes our vision was ahead of what our software could do but today I must say we are at the point that the software really works and is dramatically changing get the way vehicles are designed. Unfortunately, I have to admit that some days I am very frustrated at how slow engineering processes are to change in the industry and I have to remind myself to remain patient. However I do believe it is time to speak up and help auto executives at the OEM's know there is a better way and there is credible proof building with every program we are a part of. Almost every OEM in the world uses our products in some form but several have discovered that a deep use of simulation driven design early in design can eliminate the late stage design changes that have plagued their companies for the last 20 years.   These innovators are finding first hand that comprehensive simulation of the vehicle under real world operating conditions provides the necessary information early enough in the process to enable them to make a better vehicle with significantly fewer compromises. Our progressive customers have also learned that close collaboration between the design studios and the Aero, Thermal, NVH and Cabin Comfort teams can make magic happen. Forward thinking executive are insisting on breaking down the silos in their organizations. They are using simulation driven design to observe the performance of their designs at every step in the design process and are using the powerful insights from simulations to improve the design without composing other critical aspects. The customers that have figured this out are making better cars on time and are starting to reduce the costs of their programs. These leaders are gaining a real competitive edge. For those that decide to take time out of your busy day to stop here and to read, please understand that I do not mean to condescend or minimize how difficult it is to manage the complexity of your design processes and to change the process in a large organization. I will be challenging much of the traditional thinking around the use of physical prototypes, clay and wind tunnels and will pose the question how fuel efficiency targets will really be met while still making a car people want to drive. Without that said I hope this will be a lively conversation and I welcome questions, comments, and diverging onions. So here we go because the future of car design really is now.....